REPORT OUT OF HOME ADVERTISING INDUSTRY FOR QUARTER 4, 2020

Compass Tech has surveyed and published the market report on the out of home advertising industry (OOH) for quarter 4 of the Ho Chi Minh City. Provide overview data on the industry; useful market value to brands and Agencies; serving for the implementation plan of OOH advertising on Tet 2021. OOH...

5 BASIC FACTORS MEASURING OUTDOOR ADVERTISING

Factor measuring outdoor advertising: Position, message, size, direction, landscape ... are factors affecting the effectiveness of outdoor advertising. Outdoor advertising solutions provider Compass Tech shares the fundamental factors that impact outdoor advertising's effectiveness. These are als...